How To Train Your Brain For Business Success

Updated: Oct 27, 2020

One of the biggest obstacles in your life is YOU!

I know, you didn't come here to be insulted! But the road to success starts in your head.

Here at Data Hive we believe that business growth and success starts with training the brain. You just aren't going to get to those goals if your head is stopping you.

We all do it from time-to-time: "I'm just not a lucky person," or "I was really bad at maths at school, so I won't be any good now." These are all thought patterns that will ultimately manifest themselves as your truth because that's the story you told yourself.

Being an entrepreneur is a rollercoaster ride. One minute you feel elated - you've had a win and it feels great! But five minutes later, your mood might totally flip because you have to deal with a customer complaint or a deal didn't come off.

When we have a set-back in business, it can be easy to let the emotion of that event dent our confidence and place a black cloud over all of our efforts.

The shift in mindset starts to focus on negative problems, so we see a shift towards anxiety-based problems instead of keeping our focus on a passion-based outcome.


David Emerald's FISBE (Focus, Internal State & BEhaviour) model addresses this mindset. He believes that what we focus on has a direct effect on our whole inner state, which then effects our behaviour patterns.

This image shows how focus, internal stage and behaviour combine to affect your outcomes.
The FISBE Model explained

We can easily see how this works in business. If there is a shift in focus from the outcome of a project to a problem that has occurred - then passion will change to anxiety which in turn will lead to the project being stalled.

A meeting will be called to see why the project has been stalled and then there will be search for answers to see if the problem can be solved - which leads to a state of anxiety and a general low mood and moral.

David Emerald believes: "Problems become like glue. The more we focus on them, the stickier they get".

The Power of TED* Click HERE to read more.

The story illustrates the way leaders believe their primary job is to fix problems. When problems are focused on, an inner state of anxiety is experienced and negative behaviour grows. It becomes a self-reinforcing “vicious” cycle, with each person coming up with more problems.


If you've ever had the