[Agency Adventures] Creating a new side business through your agency.
When you're building an agency - sometimes it's a good idea to start a side business to demonstrate to clients that you know what you're doing.
Taking the core skills of the agency, you can build and share behind-the-scenes development openly with your new and existing clients. Not only does this help prove you know what you're doing as a case study, but shows how you're able to deliver in the real world just like your clients need you to.
It gives you a different angle of conversation to have with clients, one that's not only based on selling - but more on their level of business experience.
But, what if this side business takes off and becomes a standalone business in it's own right?
If you're good at what you do - success might take you by surprise!
Creating new businesses through your agency work can be a great way to grow and support the agency (giving you more strings to your bow and other financial channels for investment).
In this interview, I talk with Ian Lockwood. He's the Director (and co-founder) of www.boom-online.co.uk - a Nottingham based Digital Agency which has found itself in the enviable position of having created a very successful side business.
In this interview we talk through the journey from conception, development and scaling of their successful side business Coffee Tasting Club.
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There are some great insights in the interview where Ian shares his thoughts on:
The time needed for 'proper' market research
How to find the agency balance around billable hours and current client work
What development challenges they faced along their journey
What they would do differently next time round to increase success of a side project
Plus loads more advice and tips...
Like your coffee?
Coffee Tasting Club have kindly set up a no obligation £1 trial offer - so you can see what the site and business looks like as a customer.
Even if you are not a coffee lover, I'd recommend checking out the end-to-end customer journey - so you can experience all the stages of customer journey they developed. Great learning for £1 :-)
Plus - if you're agency staff or clients are coffee lovers, you can easily take care of their caffeine needs with amazing coffee!
Connect with Ian on LinkedIn here
Finally, If you find yourself out and about in Nottingham at any time, I'd recommend attending the bi-monthly Boom Drink:Digital events too.