Is Your Agency Website Suffering? Here's How To Save It's Life!

Yikes! I just realised my website needs drastic attention. SEO actions and content plans need revising. Get behind the scenes with my experiment.

If my business website was my garden it would be overgrown with weeds right now!

Yes, there were some good things planted a while ago. Traces of beauty. And it used to provide some nice sustenance and joy to look at. But the 'long cold winter’ of my attention span being focussed on other business priorities - means I need to get stuck in and sort things out!

It's time to bring my agency website back to life!

[N.B. This is part 1 - in what’s likely to become a few posts on this topic. Due to the nature of agency website life saving it’s not a quick post. So I’ll add in the links as these are done. Make sure to subscribe to my email list here to get updates of when new posts on this topic are done]

Like many digital agencies today, there’s always room for improvement when it come to your agency website. I should know. I’ve personally reviewed and researched over 4000 agency websites in the past 36 months. I’ve covered the details of this research in my State of Agency Reports in the past. And my own needs some attention.

So ... How’s your website doing?

Well, I have a two sided approach on this topic which I’m going to be sharing with you in my behind the scenes vantage point. I think you’ll get some value out of what I’ll be sharing and why. :-)

  1. My own website needs to move from services based approach to a product sales model.

  2. I’m starting a new role as a head of digital for a fledgling agency. Which needs to establish itself, scale and build its reputation. Currently its website is literally just a few pages of case studies, and an about us page, with contact details. I want to turn it into a 'lead machine' for inbound and outbound plans I have in mind for them.

Approach 1: My own website

The main reason for this focus and update here is that I’m moving away from a service based business model (consulting and support) to one that offers products for agencies to help their growth. I’ll cover this in more detail in upcoming posts.

First, here’s a bit of context about my own website.

It’s built in Wix!? (Yes I know - but hear me out!). I’ve used a range of platforms like wordpress, virb and square space before - which I just didn’t enjoy! :-p

I can code decently enough using HTML and some PHP - but I don’ want to be maintaining a code base or anything complicated.

Wix has been great for quick updates, page creation and general page speed. It's non-code-heavy and some decent plugin and preset tools. I can adapt what I need to, without too much headache.

Price wise it’s been cost effective, and we pay either a yearly amount, or run monthly. With around £10 per month, plus the ongoing yearly cost for our domain. My business runs on Google, so GMAIL and all other tools are around £10 per person per month. As it’s just me and a contact@ account this keeps overheads low. Especially for things like file transfer, word docs and spreadsheets. I used to pay for Microsoft products - but found I don’t need to with Google’s tools. So I enjoy saving where I can. No point paying for these if you don't need them.

It’s had a decent time to be online. Which can help with ranking.

Originally in 2016 my wife and I were working on it. She put this together whilst I was working on some data services. She’s from a journalistic background and she makes great writing look easy. She can hack some code together - so it’s a website that’s been functional throughout it’s time. I figure this length of time might help when I ramp up it’s SEO and content - as it’s an older site.

FYI - My wife previously built and ran a food blog on google sites. And using all her own content and images and generated over 1 million unique pages views in 2 years. Which is impressive given she did most of this on a pretty crappy HTC mobile phone (pre-Iphone 4 time if you can remember that). Her keywords used to outperform big names like Jamie Oliver and Hugh Fernley What's his name for similar recipes. So our content has always been written to have some decent longevity!

In 2017 she focused more on social media (as a Facebook specialist) and then ran her own consultancy with its own website.

Since then I’ve had the reigns to the website. Which is a good and bad thing. It got attention when I wasn't busy with other things.

Posts and updates have been worked on around the client services (quiet periods) that service based business involves. To be honest, I've not had a plan for what to produce longer than a month or so ahead of time.